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- Genesis Framework
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- Features
- Ease of Use
- Customizable
- Support
Genesis Framework is the most awesome WordPress theme framework that is included with elegant responsive design, speed, in-built SEO and airtight security. This framework is developed by Brian Gardner (Founder of StudioPress) and co-founded by Brian Clark (Founder of CopyBlogger).
The Genesis Framework empowers you to easily and quickly build incredible websites with WordPress. Whether you’re a newbie or advanced developer, Genesis supplies the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.
Difference Between Genesis Framework & WordPress Theme?
This is most likely the best example given by StudioPress which differentiate between WordPress, Genesis Framework & Premium Theme.
WordPress acts as an engine of your website where most of the websites and blogs are running. Genesis Framework works as the frame and body and Genesis child themes are accustomed to providing a blog good look.
A framework is well coded for SEO whereas a premium theme is normally optimized for a blog look & it’s the architecture of your blog.
Another Example from BlogTipsTricks:
“WordPress is the place where you live. Sweet home. ❤️
In Humans, a body has the primary function because it includes main parts that give us life. Better the body parts more we work & response better. So here Genesis is our body.
In Humans, garments help us to look better. This is how people see us (most of the time?). So here child themes are our clothes.
To survive in online marketing, we have to optimize our body i.e our blog base or styles & here Genesis Framework comes at First Place & it’s best in the business.”
There are hundreds of known reasons for using Genesis themes over general premium or free themes, but I’ll take the 10 most fundamental reasons as follows.
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1. The Trust Factor
The Genesis Framework is made by StudioPress (Copyblogger Media) which really is a high profile company that isn’t going anywhere any time in the future. Filled by developers who are highly committed to keeping their good reputation! They always work hard to offer the best of Genesis.

I am personally grateful for their hard work to provide us with an excellent platform to efficiently build incredible any type of websites specifically for businesses.
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2. Complete Ease of Use
Genesis is simple to use incredibly.
Actually, anyone getting started for the first time can have Genesis set up on their WordPress site and instantly look like a professional.
This may happen because Genesis offers features to make it easy to set up your website exactly the way you want it. And if you change your mind later, you’re simply a few clicks away from creating new sections and functions.
Each Genesis child theme includes its own unique settings, and making changes to those settings is simply a case of ticking a few boxes, entering some basic information in the fields provided, switching a few slider buttons over, putting ready-widgets inside the columns and footer section and you’re done.
There’s really you don’t need to fool around with theme files, or adding bits of code or scripts or other things.
Theme Settings are already there so that you can make changes to, such as color style, default layout, navigation, breadcrumbs, blog page template, etc.

Moreover, lots of the settings in Genesis can be configured using the Live Preview now.

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3. Search Engine Optimized
You have a lot of contents to put up your website because you want to rank higher on the Google. That’s where Genesis framework helps you. It is flawlessly optimized for major search engines Including Google, Bing & Yahoo.
The architecture of the Genesis Framework is pretty clean. It’s well coded with clean and secure codes to improve maximum benefits. It includes lightweight code design to boost your website speed and performance. Which certainly helps you to rank higher in search engines ultimately.
Genesis supports Schema.org code now, that allows you to output microdata in your website’s code. This enhances your website’s search engine optimization even further.
Genesis comes with an In-built SEO features that deliver all essential features like Meta-descriptions, Breadcrumbs, Robots Meta tags, Author box, etc.
And that means you don’t have to install any SEO plugin for this features. Keep in mind “Lesser The Plugins Better the Loading Time”.
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4. Fast Performance
Google loves the website which loads faster than other websites. So having a fast loading website is becoming one of the main features must-have.
Therefore Genesis Framework is a great choice because it’s well coded with clean and secure codes to improve maximum benefits. It includes a lightweight code design to boost your website speed and performance.

You can also get many Genesis child themes developed by StudioPress are lightweight as it pertains to the code and number of files. This can help speed up page load times for sure.
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5. Mobile Friendly
Google recently announced to make some noticeable changes to the Google mobile search engine rankings, and depending on how your website is formatted to fit mobile devices, you may not be happy about this. In case your website doesn’t meet Google’s mobile-friendly compatibility – it’ll be demoted on the search engine’s mobile SERP’s as well as your overall Google page rank will begin to drop.

But by using Genesis Framework you don’t have to be concerned about these updates, because Genesis Framework and child themes are built on 100% Mobile-friendly and responsive HTML5 designs to flawlessly display on all sorts of devices like; Laptops, Tablets, iPads and other mobile devices.
The crucial thing I love about StudioPress themes is that their Minimalist approach, most of their child themes comes simple content-oriented design that will add value for the users.
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6. High Quality Code
Code quality is an aspect of your work that you shall have to give more attention. Code quality is defined with a convergence of attributes such as maintainability, reusability, readability, efficiency, error-proneness, and modularity.
As Genesis is well coded (fits all the requirements above), making any changes to the underlying code is relatively easy. Even though you don’t plan on editing the underlying code of the framework, the clean and optimized code leads to a fast loading website.
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7. State of The Art Security
WordPress sites can be vulnerable to those who want to take your website down or exploit it for malicious reasons. Getting your website hacked can be an expensive, time-consuming hassle and it may damage your reputation.
Do you want your website to get hacked? Well, I know your answer will be a huge NO.
But, how to proceed with those hackers who want to take your website down? Do you have any idea, do you ever considered it?
Through the use of Genesis Framework, you can assure your WordPress security since it has its own airtight security built on its core, resulting in not only a robust and reliable website but an extremely secured one too.

It generally does not imply that you don’t need a security plugin in any way, but it’s promising to know that StudioPress uses a security expert – Mark Jaquith – to lock down your website from any form of hacking!
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8. 100% Customizable
You can customize your website from header to footer with the Genesis customization tools available (that you are certain to get to shortly) so non-developers can make many changes to the appearance of their website, without editing any code directly.

There are several tutorials that would help the fix is done by you instantly. Fascinating, isn’t it? Do you imagine calling yourself a self-taught Genesis developer? More so, Genesis remains intact while you control every bit of CSS with its Parent-Child functionality. You merely have to upload a child theme and customize it.
As well as you can turn to the online community and grab bits and pieces of code to make the desired tweaks and customizations to their child theme of choice.
Moreover, numerous freelance developers amply trained in the Genesis Framework also helps it be super easy to find someone to carry out customizations on your website, no matter how big or small.
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9. Instant Updates
Some people have a trauma of updating their website. Some major updates would break your website into pieces (when something goes wrong) – not with Genesis!
The team behind the Framework would thoroughly test any changes for WordPress compatibility – so everything would be smooth along the upgrades! And it’s easy – simply a click of the mouse! Sure, Genesis realizes that many of you aren’t developers, but writers and marketers!

A very important thing about using the Genesis Framework is that your child theme doesn’t require any updates because the framework itself manages the heavy tasks. Child themes just contain the outer design components of your website.
Furthermore, you get unlimited support, unlimited updates, unlimited websites. There’s no “Developer Option” here. One low price entitles you to unlimited support, updates, and domains you can build on. If you’ve got multiple websites (or client projects), Genesis offers unparalleled value.
Now, this is something to essentially consider when investing in a new premium theme.
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10. Customer Support
Support is top-notch with StudioPress. As a lifetime member, you get premium support as so when it is necessary by you, including lifetime updates, unlimited access to theme setup guides and tutorials on all of your purchased themes.
You can even join with the WordPress Genesis community that is quite knowledgeable and everyone around you will help you with dedication.
Presently, over 500,000 website owners trust Genesis Framework and Child Themes.
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Final Thoughts
Through the review which I cover in detail above, a conclusion can be drawn that there are many good reasons why Genesis Framework is one of the most, if not the most well respected and popular theme framework for WordPress. Therefore means that we now have many good reasons to choose this framework for your WordPress site.
Do I Recommend Genesis Framework?
Absolutely Yes! And the money you pay for themes is worth it definitely.
I think I’ve covered everything on this Genesis Framework review, if you have any doubts or concerns just drop me a line in the comments and I’ll be glad to help you out.
Pros
- High-quality, robust, premium theme framework
- Responsive design with HTML5 markup
- Lightweight and easy to install
- Search engine optimized
- Advanced security system
- Simple layout and settings
- Supports unlimited child themes
- A wide range of StudioPress child themes
- Extensive ecosystem and community
- Affordable, one-time payment
- Lifetime membership, no annual fee, ever
- Lifetime updates, and there’s lots of it
Cons
- Not as feature packed as some themes
- Less customization options for non-coders
